MIM Certificate in Online Marketing and Social Media
- Introduction in online marketing and electronic commerce
- Search Engine Marketing
- Affiliate Marketing
- Online Advertising and Promotions
- Social Media Optimization
- Mobile Marketing
- Data Communication: Internet Traffic Analyses and CRM
- ICTP and Integrative Project
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Social Media Marketing Certificate |
| Program Overview: | As online technology management and e-business grows in scope, importance and recognition, so do the related career and credential options available to you. The online marketing and e-Business management is designed for project team members and entry-level management or webdesigns, web technicians, as well as qualified undergraduate and graduate students who want a credential to recognize their value to project team performance. A Online Marketing and e-Business Management Credential can benefit professionals from all disciplines by demonstrating clear direction to their work and by gaining knowledge of project management processes and terminology. |
| Target Audience: | Online business team member; Junior management practitioner or new to the e-business management profession;Undergraduate or graduate student with an interest in project management. |
| Prerequisites: | Some management Experience;online technical, Management or Business Education |
| Requirements: | Students must pass the MIM exam requirement to attain the Online Marketing and e-Business certification and also Data Communication if require. |
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NOTE:
- Foreign students that have received their Bachelor Degrees or enrolled in bachelor programs and are looking to prepare for Business Certificate.
- Domestic students that have received their Bachelor Degrees or enrolled in bachelor programs and are looking to improve the knowledge in the area of business, finance, project management, e-business.
Hours of Study / Certificate (see table ) + ICTP ( 30 hours )
Duration - 24 weeks
Breakdown:
|
Course/ Unit Title |
Hours |
|
(5 of these courses are required) |
|
| Introduction in online marketing and electronic commerce | 30 |
| Data Communication: Internet traffic analyses and CRM |
30 |
| Search Engine Marketing and Affiliate Marketing | 30 |
| Online Advertising and Promotions | 30 |
| Mobile Marketing | 30 |
| (2 of these courses are required) | |
|
Managing Innovation and Technology/Social Media Optimization |
30 |
| Management Information System | 30 |
|
Business Law |
30 |
|
Internetworking Fundamentals |
30 |
Required TOEFL Score- 450 or MIM ESL Intermediate
Cost- $ 4,500 Please register for every certificate program